Doing business digitally by Godfrey Parkin

Doing business digitally
Author: Godfrey Parkin
Format: Softcover





Description:
South African businesses are having to adapt to a radically new dynamic in their markets, brought about by the internet: for the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally.

The first instinct is to hand over digital strategy to the IT department. But online success is not about technology, it is about understanding the new marketing and building relationships with the new consumer.

This title demystifies all of the concepts and processes involved in emarketing, illustrating them with real-world examples, and maps out the digital landscape that today’s businesses must navigate.

Purchase this book:
Buy this book online in South-Africa

Entrepreneurship and How to Establish Your Own Business

Entrepreneurship and How to Establish Your Own Business
Author: Andreas de Beer; Alex Antonites
Format: Mass market paperback



Description:
The course of a new business rarely runs smoothly, and indeed the failure rate of new entreprises is so high that many would-be entrepreneurs prefer not to take the risk. But with the right background knowledge, planning and preparation, a new enterprise can survive. This title gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise. The process of developing ideas and starting your own business can be divided into four phases - analyse your personal skills and attributes and those of successful entrepreneurs, and look at the business environment in which the enterprise will operate. Focus on the creative thinking, the development of business ideas and the feasibility study needed to evaluate all these ideas. Test the viability of the idea and then develop a practical business plan. Consider the legal and other requirements for the establishment of the enterprise. These phases are covered in the chapter content of this important title, which includes - Basic business concepts; identifying feasible business ideas; drawing up a business plan; setting up a business; franchisors and franchisees.

Purchase this book:
Buy this book online in South-Africa

Economics for South African Students by Louis Fourie

Economics for South African Students
Author: Louis Fourie; Philip Mohr
Format: Softcover



Description:

Table of Contents:

• Introduction. What economics is all about
  
• a closer look at the economic problem
  
• the interdependence between the major sectors, markets and flows in the mixed economy
  
• measuring the performance of the economy
  
• the South African economy
  
• the economist's analytical toolkit. Microeconomics. Demand and supply prices
  
• demand and supply in action
  
• elasticity
  
• background to demand - the theory of consumer choice
  
• background to supply - the theory of production and cost
  
• perfect competition
  
• monopoly and imperfect competition
  
• the labour market. From microeconomics to macro-economics - three important sectors in the economy. The monetary sector
  
• the public sector
  
• the foreign sector. Macroeconomics. Income determination in a simple Keynesian macroeconomic model.
  
• Keynesian models including the government and the foreign sector
  
• more on macroeconomic theory and policy
  
• inflation
  
• unemployment and the Phillips curve
  
• economic growth and development. Index

Purchase this book:
Buy this book online in South-Africa

Information Systems in the South African Business Environment by A McGee

Information Systems in the South African Business Environment
Author: A. McGee; E. Grobbelaar; G.T.M Prinsloo; P Wessels
Format: Softcover


Description:
The approach the authors followed in writing this book was to give prospective professional accountants a broad theoretical knowledge of the issues involved in inform­ation systems.

The contents of this book are therefore specifically aimed at covering the basic knowledge requirements as set out by the different professional accounting bodies (including the South African Institute of Chartered Accountants, the International Federation of Accountants, the Chartered Institute of Management Accountants and the Association of Chartered Certified Accountants).


Purchase this book:
Buy this book online in South-Africa

Introduction to business management by B Erasmus

Introduction to business management
Author: B. Erasmus; G. du Toit; J. Strydom
Format: Softcover




Description:
This edition of introduction to business management explores the dynamic organizational environment in which we operate.

The 24 chapters of the book clearly explain management principles such as planning, organizing, leading, and controlling and also examine in-depth the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.

An exciting addition to the seventh edition of introduction to Business Management is the introduction of a value chain approach. Supply chains and value chains are complementary views which focus on the flow of products and services in one direction and the value that is generated in the eyes of the customer flowing back.

Creating a profitable value chain requires therefore a careful alignment between what the customer wants (through the demand of the value chain) and what is delivered via the supply chain.


Purchase this book:
Buy this book online in South-Africa